How to Sell on Walmart Marketplace: Requirements and First Steps

Walmart Marketplace lets independent sellers list products on Walmart.com, next to Walmart’s own items. If you already sell on Shopify, Amazon or Etsy, it can be a strong next channel. But Walmart is more selective than most marketplaces, so preparation matters. This guide explains how to sell on Walmart Marketplace in 2026: who can apply, the seller requirements, the fees, the application steps and how to stay in good standing after approval.

Is Walmart Marketplace right for your business?

Walmart wants sellers who already know how to run an online store well. It is a good fit if you have a steady sales history, products with barcodes, reliable US shipping and a clear way to handle returns.

It is a weaker fit if your store is brand new, your products have no GTINs, or your orders take weeks to arrive from overseas. In that case, build your track record first. Many sellers start with a Shopify store that has automated order fulfillment, then add Walmart once they have sales to show. With Rabfy you can start selling free and build that history.

If you already sell on Amazon, many of your skills carry over: strong listings, fast shipping and good customer service. Our guide to Amazon FBM vs FBA explains the fulfillment side, which works in a similar way on Walmart.

Walmart seller requirements for 2026

According to Walmart’s own seller guide, applicants need the following. Have everything ready before you open the application.

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  Business tax ID or business license number. For a US company, this is usually an EIN. Walmart does not accept a Social Security Number.
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  Documents that verify your business name and address, such as registration papers or a recent statement.
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  A history of marketplace or e-commerce success. Walmart looks at how you perform on other channels.
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  Products with GTIN/UPC codes from a GS1 company prefix. Buy barcodes from GS1, not from cheap resellers.
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  A catalog that follows Walmart’s Prohibited Products Policy.
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  Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability.

The last point is important. Walmart expects fast, tracked US delivery and an easy way for customers to return items. Before you apply, decide how you will fulfill orders. Our comparison of dropshipping vs print on demand vs 3PL can help you choose, and our print on demand jewelry guide covers the jewelry side.

Can non-US sellers apply to Walmart Marketplace?

Yes, but only from certain countries. Walmart’s registration guide says sellers can sell in the US, Mexico, Chile and Canada, and it lists documents for some countries, such as India. At the time of writing, third-party seller guides list about 15 eligible countries for businesses registered outside the US, including Canada, China, India, Japan, Mexico and the United Kingdom.

If your country is not on Walmart’s current list, you may not be able to apply with a company registered there. Some sellers in that position form a US company first. That is a big decision that affects taxes, banking and legal duties. This isn’t legal, tax or financial advice, so speak to a qualified professional before you form a company.

Walmart Marketplace fees explained

Walmart says it charges no setup, monthly or listing fees. Instead, you pay a referral fee on each completed sale. The fee depends on the category and the total sales price. Walmart’s guide says most categories fall between 6% and 15%.

Jewelry is higher. As of 2026, Walmart’s referral fee page lists 20% of the total sales price up to $250, and 5% on the part above $250. Here is what that means for one necklace, using Rabfy’s homepage pricing example and assuming free shipping:

The math: $49.95 − $9.99 referral fee − $9.99 product − $5.99 shipping = $23.98, before the processing fee and tax on your fulfillment costs. Walmart Fulfillment Services has its own fees if you use it. Always check current fees on Walmart’s official pricing page, and price each channel on its own numbers.

Walmart Marketplace application: step by step

Walmart’s registration guide describes five steps. Business verification can take from a few minutes to two business days.

1. 1
   Verify your business. Enter your business details and personal ID to complete your Seller Profile.
2. 2
   Choose your payout method. Connect the third-party payment processor account that will receive your money.
3. 3
   Add market details. Enter your display name and customer service contact information.
4. 4
   Manage fulfillment. Set your shipping methods, shipping times and returns method.
5. 5
   Set up your catalog. Create listings one by one or upload them in bulk.

Common problems that slow down an application

Fix these before you apply, or before you apply again:

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  Names that do not match. The business name on your tax document, bank account and address proof should be exactly the same.
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  Missing or old documents. Use recent statements and clear, full-page scans.
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  No sales history to show. Walmart looks for proven e-commerce performance, so build it on another channel first.
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  Barcodes that are not registered to you. Your GTINs should come from your own GS1 company prefix.
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  No clear fulfillment plan. Be ready to explain how you ship within the US and handle returns.
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  Products that break policy. Check the Prohibited Products Policy before you list anything.

Walmart Seller Center: your first 30 days

Walmart Seller Center is the dashboard where you manage listings, orders, returns and performance. Use your first month to build good habits:

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  Start small. List your proven bestsellers first, not your whole catalog.
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  Make listings complete. Use clear titles, several good images and every product attribute Walmart asks for.
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  Price with care. Keep your Walmart price in line with your other channels and include the referral fee.
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  Set honest shipping times. Only promise what you can meet every day, including December.
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  Answer every message quickly. Check your inbox at least once a day.

For jewelry, include the metal or finish, chain length, pendant size and personalization options in every listing. Shoppers cannot touch the product, so clear details build trust and reduce returns.

Performance standards: how to stay in good standing

Walmart measures every seller on a few key numbers. If you fall below the standards, Walmart can remove listings or restrict your account. Seller guides summarize the main targets like this:

Walmart has added new metrics over time, so check the Performance dashboard in Seller Center every week. The simplest way to stay healthy is to keep stock accurate, ship on time with tracking and reply to customers within a day.

A simple weekly routine helps: every Monday, check late orders, missing tracking and unanswered messages, and fix the cause, not only the single order.

How Rabfy helps you sell on Walmart

Thinking about Walmart?

Talk to the Rabfy team about our new done-for-you Walmart seller service and your next channel. It starts with a free strategy call.

Book a free strategy call