2027 E-COMMERCE CALENDAR

Plan 2027 now — and own every season.

Every key shopping date for the US and Canada in 2027 — with what to sell and who buys it. Start listing 60 days before each high-priority date.

Moon-based dates (Ramadan, Eid) are expected dates and may shift by a day after moon sighting.

Quarter 1

Fresh Starts, Ramadan & the Super Bowl

January 2027

  1. New Year’s Day

    HIGH PRIORITY

    Sell: Goal journals, motivational wear, planners

    For: General audience

  2. Martin Luther King Jr. Day

    Sell: Equality apparel, civil rights designs

    For: Socially conscious shoppers

  3. National Compliment Day

    Sell: Cheerful cards, uplifting prints

    For: General audience

  4. National Puzzle Day

    Sell: Custom photo puzzles, puzzle apparel

    For: Puzzle lovers

February 2027

  1. Ramadan begins (expected)

    HIGH PRIORITY

    Sell: Prayer mats, modest fashion, crescent decor

    For: Muslim audience

  2. Super Bowl LXI

    HIGH PRIORITY

    Sell: Party supplies, team gear, drinkware

    For: Sports fans

  3. Presidents’ Day

    Sell: Patriotic apparel, history designs

    For: History buffs

March 2027

  1. International Women’s Day

    HIGH PRIORITY

    Sell: Empowerment shirts, accessories, totes

    For: Female audience

  2. Eid al-Fitr (expected)

    HIGH PRIORITY

    Sell: Eid gifts, personalized jewelry, decor

    For: Muslim audience

  3. Pi Day

    Sell: Math apparel, STEM mugs

    For: STEM enthusiasts

Quarter 2

Moms, Dads & Women’s World Cup

April 2027

  1. April Fool’s Day

    Sell: Prank items, funny slogans

    For: Pranksters

  2. National Siblings Day

    Sell: Matching sets, sibling gifts

    For: Siblings

  3. Earth Day

    HIGH PRIORITY

    Sell: Organic tees, reusable bags, eco bottles

    For: Environmentalists

  4. World Book Day

    Sell: Book apparel, reader mugs

    For: Readers

May 2027

  1. Cinco de Mayo

    Sell: Party decorations, Mexican culture designs

    For: Celebrants

  2. Mother’s Day

    HIGH PRIORITY

    Sell: Engraved jewelry, “Best Mom” gifts, custom prints

    For: Gift-givers

  3. Memorial Day

    HIGH PRIORITY

    Sell: Patriotic apparel, BBQ aprons, picnic gear

    For: American audience

June 2027

  1. Juneteenth

    HIGH PRIORITY

    Sell: Freedom apparel, heritage designs

    For: African American community

  2. Father’s Day

    HIGH PRIORITY

    Sell: “Dad Joke” shirts, engraved gifts, keepsakes

    For: Gift-givers

  3. Summer Solstice

    Sell: Beach towels, sun hats, festival gear

    For: Outdoor enthusiasts

  4. FIFA Women’s World Cup kicks off

    HIGH PRIORITY

    Sell: Fan gear, scarves, watch-party items

    For: Soccer fans

Quarter 3

Summer, Canada Day & Back to Routine

July 2027

  1. Canada Day

    HIGH PRIORITY

    Sell: Red/white apparel, maple leaf designs

    For: Canadian audience

  2. Independence Day

    HIGH PRIORITY

    Sell: “USA” apparel, party supplies

    For: American audience

  3. Parents’ Day

    Sell: Personalized family gifts

    For: Family shoppers

  4. Women’s World Cup Final

    Sell: Team spirit gear, party supplies

    For: Soccer fans

August 2027

  1. Book Lovers Day

    Sell: Reading apparel, bookworm bags

    For: Book enthusiasts

  2. World Photography Day

    Sell: Camera apparel, photo prints

    For: Photography fans

  3. National Dog Day

    HIGH PRIORITY

    Sell: Custom bandanas, pet tags, dog mugs

    For: Pet owners

September 2027

  1. Labor Day

    HIGH PRIORITY

    Sell: Summer sale items, worker appreciation

    For: General audience

  2. Grandparents Day

    Sell: Photo gifts, keepsakes, engraved jewelry

    For: Grandchildren

  3. First Day of Fall

    Sell: Autumn apparel, cozy decor

    For: Seasonal shoppers

Quarter 4

The Golden Quarter & Mega Sales

October 2027

  1. Thanksgiving (Canada)

    HIGH PRIORITY

    Sell: Fall decor, family gifts, aprons

    For: Canadian families

  2. Columbus / Indigenous Peoples’ Day

    Sell: Cultural designs, history items

    For: Culturally conscious shoppers

November 2027

  1. Veterans Day / Remembrance Day

    Sell: Military appreciation apparel, poppy designs

    For: Veterans, supporters

  2. Thanksgiving Day

    HIGH PRIORITY

    Sell: Turkey Trot shirts, personalized aprons

    For: American families

  3. Black Friday

    HIGH PRIORITY

    Sell: Limited bundles, doorbuster deals

    For: Deal hunters

  4. Cyber Monday

    HIGH PRIORITY

    Sell: Digital promotions, last-chance discounts

    For: Online shoppers

  5. Giving Tuesday

    Sell: Charity merch, cause apparel

    For: Philanthropic audience

December 2027

  1. New Year’s Eve

    HIGH PRIORITY

    Sell: Party hats, 2028 glasses, sparkly apparel

    For: Celebrants

Ramadan begins around February 8, 2027. Be ready.

List Ramadan and Eid gifts by early December — the 60-Day Rule.

Start selling free →