AmazonLesson 5 of 5Bangla

Amazon ranking & PPC explained: keywords, ACOS & ROAS

How do products rank on Amazon, and where does PPC fit in? This session covers the foundation of Amazon ranking and Amazon PPC, so you can run ads with a clear process instead of guessing.

The goal is to understand how PPC data, keyword targeting, sales and visibility connect with the growth of an Amazon listing.

In this video

  1. How Amazon product ranking works
  2. The relationship between sales, relevance and ranking
  3. Amazon PPC fundamentals and why sellers use it
  4. Campaign and targeting structure
  5. Keyword and search term discovery through PPC
  6. How to monitor clicks, CPC, spend, orders and sales
  7. How to understand ACOS and ROAS
  8. How to identify underperforming campaigns and targets
  9. Basic PPC optimization principles
  10. How PPC and organic ranking work together